There's plenty I didn't know before embarking on this book. And I am afraid to say a project like this makes you realise how much there is you still don't know.
But one point is a real stinking point.
I realise now that I have been banding around a term for months, dare I say years, without knowning what it means.
So what is a platform? If it really is the programme interface (or some other tech reference leading to APIs) then how the heck did we all end up throwing multiplatform to mean producing for different outputs like print, magazines, apps or websites.
So far this is as much as I can work out... Please help
The jury’s out on what the term platform really means. Even back in 2007 the concept of platforms was ‘the focus of a swirling vortex of confusion — lots of platform-related concepts, many of them highly technical, bleeding together’. (Musser 2007) Early on, it was often a synonym for an operating system, one that can be programmed and therefore customized by outside developers. As such it is a software program that gives everyone the power to create what they want. But lately it is used more fluidly. To most internet users, it’s just another buzzword that doesn’t mean much of anything (Scenable 2012). It has been used freely for the last five years, especially in relation to multiplatform journalism. In this sense it refers to the production of content across output channels: a platform could refer to a website, a mobile phone or a print product.