SEO: a four step guide to writing and winning

SEO should be incorporated into the way journalists write stories, says Branded3.
There is a practical four step guide that takes into account speed being key, which can all help magazines and media organisations be successful.
The Mirror is a case in point: it was within three of the top search results for Peter Andre's divorce story with no sponsored links.
How?
speed.

Whoever publishes first gets 'query deserves freshness'Google search terms. Google thinks they have published it first. In reality, it is essential for media organisations to ping Google on the instance they publish - anything like the blog ping that wordpress uses - and you can achieve a full post index within a minute.

One key strategy for companies is trend watching: pic out hot topics and write about them - which is a really good tactic for getting on the search engine and optimising it. That way you will get on digg and other search sites to drive traffic.

Patrick Altoft from Branded3 says SEO should be integrated into the process from the start.
Seo and social media should be a central part of your content strategy:

one: research - find out what people are talking about online already and how to tap into it

two: creation of the content

three: optimise team to look again at SEO, google news is important but only crawls page once so if wrong title in the headline then needs editing - they may not spider it twice (usually takes 12 hours to happen again) write headline has to be written before you click publish

four: promoting, thinking digg and stumbleupon. social media and other promotion sites - someone who is paid to write the article does not have the same incentive unles they are paid per page impression. instead of them moving onto a new story they should have time to promote the one they have already written.

keys: build a promotion method of promoting content which should include RS, twitter, email subscriptions and google news.
The first 30 minutes is crucial

Comments

[SEO Company in India]

Very good and useful things that you have written in your blog.

[Business Consulting]

To reduce the time spent optimizing, its a good idea to have a keyword tool open while writing your content. That way you can see what keywords and phrases fit well with what you're writing, as well as will bring you extra traffic.

[pricerunner]

I agree with the article author, the resilience of the UK housing market is nothing short of bizarre, given that low central rates haven’t been passed on to consumers.