Putting a face to a magazine

Chris Brogan's post about putting a face to a brand is really interesting for magazines - as well as consumables.

Here you have a tea company putting a face to its products. Why? So that there is some common identity. You may recognise something in someone here that might make you want to identify with the brand too.





I know I am not the bluest of blue sky thinkers but this is a no-brainer in terms of magazines raising their profiles. Magazines to whom their readers are everything, remember.

Let the reader of new! magazine be revealed. Let the reader of GQ be revealed. Let the reader of Porn Today... well, OK, maybe not everyone!